Hay—the Danish Design Brand—Launches in the US

Denmark’s coolest design brand has come to America—and we might not be ready.

If you aren’t already familiar with why modernists love Danish design, Hay might bring you over to the Scandinavian side.

According to Curbed, Hay “was founded in 2002 by Mette and Rolf Hay, a married couple, and businessman Troels Holch Povlsen. The brand sought to introduce attainable and stylish products for midrange shoppers to the design market.”

“It’s not about turning a toothbrush into an art object to display in your living room,” Mette Hay told the Wall Street Journal in 2016 about the brand’s sensibility, “but about making quiet, ordinary moments a bit nicer—that’s the backbone of what we do.”

If making ordinary items a bit nicer is their mission, Hay certainly succeeds. Here are just a few of the sleek, colorful, mod items we’re hoping to grab from the brand. The only question remaining? Can we wait to visit one of their brick and mortars in Portland, Oregon or Costa Mesa, California, or do we just order online?

About a Chair 22 in orange / oak, $295.

Sleek, simple and available in 1o colors—although who are we kidding, orange is obviously our favorite—what’s not to love?

Tea, $95.

Enamel Tray, $25.

Pretty in pastel pink, this enamel tray is great for both serving and organizing. The line also includes a cup, mug and bowl.

Tann Toothbrush, $6.

These toothbrushes are—dare we say it?—pretty. They’re so good looking that we suggest buying them to match the retro tile in your bathroom.

About a Stool Counter Stool 38, $245.

Upgrade your kitchen island with a barstool that boasts great design.

Wooden Hand, $25.

Need a hand? (Sorry, we couldn’t help ourselves.) This fun piece is an ideal accent to add to minimally styled bookshelves.

Colour Vase, $50.

Danish design is famous for its effortless marriage of form and function. These vases are no exception.

Launching November 5th (hello holiday shopping list), Hay has collaborated with Sonos to give the brand’s high-end speakers a stylish dose of color.